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This website states the following, "This could be your new website address! Is a premium domain name, being released from an allocation of domains that were previously unavailable for registration." We analyzed that the web site also stated " In a world of long domain names, a premium, short and memorable domain name is a very attractive URL for a website or email." It also stated " They are easier to remember, faster to type, and are bold, distinctive ways to stand out from the rest of the crowd. The highest bidder could certainly become the new registrant of this domain!." The header had ez.io as the highest ranking search term. It was followed by NIC.IO, Divido, and domain name which isn't as ranked as highly as ez.io. The next words they uses is premium domain name. auction was also included and will not be understood by search crawlers.